Data is a direct product of an individual’s labour and as such has direct economic value. Its owner must be fairly compensated for the use of this value, if the individual chooses to sell his/her data. The amount of compensation is based on a free agreement by both sides and a transparent, comparable pricing system that doesn’t seek to exploit the other side. This creates benefits for everyone involved in the process. Recognising data as labour is also a prerequisite for a balanced influence (see principle 7).**
